KJ Creativez
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problem
KJ Creativez showcases Minnesota's emerging hip-hop and indie artists through music videos and live events, focusing on final products—artists, performances, and visuals. However, this focus overlooks the creative process. Moments between takes, on-set energy, and the authentic live-show atmosphere go undocumented, limiting audience connection and social content.
solution
I provide behind-the-scenes photography and event documentation. While the KJ team directs, shoots, and produces the main content, I capture the in-between moments: artists preparing, crew at work, candid interactions, and the overall atmosphere. This secondary content helps KJ Creativez promote releases, build anticipation for projects, and showcase the creative process to their audience.
KJ Creativez is a Minneapolis and Chicago media company founded by Joe and Dom Krenz with a clear mission: to help artists and brands tell authentic stories. Their tagline is "Visions to Visuals." They have produced music videos for artists such as Lil Jamez, Sonoma The Kid, Juice James, and Tae Supreme. As a small, locally embedded team, they focus on building from the ground up and transforming emerging artists into polished visual products.
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